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SEO focused on search intent and conversions
I don’t do SEO just to generate ‘vanity metrics’. I do SEO to help you sell more.
Discover below my SEO services and my SEO rates for websites and e-commerce sites.
As a professional translator, I am fully focused on the quality of content, its optimisation, and meeting the needs of the target audience. I therefore draw on these skills when optimising your content to attract visitors with a genuine intention to buy and convert them into customers.
My approach: I focus on actionable SEO optimisations and tangible results, without getting bogged down in excessive technical complexity.
Why specialise in outdoor sports, fiber arts and digital photography for SEO?
My expertise lies in areas that I’m passionate about. What could be better for a business than working with someone who shares its values and passion, and who takes care of the optimisation of its content and tools to contribute to its growth? As a passionate cyclist (mountain bikes, gravel bikes, bikepacking), an outdoor sports enthusiast (hiking, trail running, skiing), a keen knitter and crocheter, and an amateur photographer, I have a deep understanding of your customers’ goals and needs: what they’re really looking for when they type ‘best gravel shorts’ or ‘macro lens’, or even ‘how to do German short rows’ into Google.
This practical knowledge and my experience in the field of SEO enable me to propose optimisations that deliver measurable business results.
Why do I focus on optimisation rather than creation?
This is because most e-commerce sites already have French-language content that could perform better, but which is under-optimised for Google.fr. Before creating new content, you should start by maximising the potential of what you already have.
It’s quicker, more cost-effective and delivers visible results fast.
The rates below are for information purposes and aim to give you an idea of an estimated budget.
As every project has its own specific requirements, a bespoke quote will be provided.
À la carte SEO rates
SEO audits
An audit that doesn’t just list technical issues, but identifies your real opportunities for business growth.
Typical elements analysed during an SEO audit:
- Your pages with high commercial potential (best-selling product pages, strategic categories)
- Commercial keywords for which you could rank
- Purchase-intent queries that your competitors are capturing
- SEO and UX quick wins to improve your conversion rates
- Your website’s structure for the customer journey
“Essential” SEO Audit
Price: €600
INCLUDED:
Basic technical analysis (up to 200 pages)
Indexing, errors, speed, mobile responsiveness, XML sitemap and robots.txts)
Essential on-page analysis
Title/Meta tags, Hn structure (homepage + 4 key pages of your choice), obvious duplicate content
Quick competitive analysis (3 direct competitors)
Benchmark rankings for 10 keywords, domain authority gap
List of 10–15 priority recommendations
Practical and clear actions, categorised by impact (quick wins first)
Preliminary keyword research
Identification of 20–30 priority keywords, monthly research volumes, SEO difficulty
Summary action plan
Top 5 priority actions, estimated impact (quick wins vs long-term), recommended timeline (3 months)
Support via email for 15 days
Deliverables: audit report*, prioritisation table, keyword file
Duration: 4–5 days
“Comprehensive” SEO Audit
Price: €3,000
INCLUDED:
In-depth technical analysis (up to 500 pages)
The full Essential audit + website architecture (click depth), loading times by page type, and hidden indexing issues
In-depth on-page analysis
Comprehensive audit (15–20 pages of strategic analysis): title/meta tags, URLs, content quality and length, keyword cannibalisation, internal linking suggestions (evident opportunities), calls to action, image optimisation check (alt text, file size)
In-depth competitive analysis (5 competitors)
Domain authority, keyword gap analysis (missed opportunities), number of indexed pages, comparison of content strategies, basic analysis of competitors’ backlinks
Identification of 50–100 relevant keywords
High research volume, long tail, quick-win opportunities (low competition), research volume, SEO difficulty, search intent
Link building analysis
Current backlink profile, quality of inbound links (toxicity, authority, etc.), anchor text, link-building opportunities (10–15 sites)
Prioritised action plan (6 months)
Quick wins, medium-term actions, longer-term projects, KPIs to monitor
Support via email for 1 month
+1 follow-up point after one month
Deliverables: detailed audit report*, prioritisation table, keyword file, action plan, technical issues file (if >50 errors)
Duration: 6–8 days
“E-commerce” SEO audit
Price: €4,500
INCLUDED:
(over 200 pages)
The full Comprehensive audit +
Catalogue architecture
Navigation depth, category/subcategory tree structure, pagination vs infinite scrolling, filters and facets (URL management and indexing)
Product sheets (sample of 20 sheets)
Content quality (length, uniqueness, keywords), product images (alt text, file size, formats), Rich Snippets opportunities (reviews, prices, availability, etc.)
Category pages (10 pages analysed)
Quality of editorial content vs product listings, Title/Meta optimisation, internal linking to products
Conversion funnel
SEO analysis of shopping basket/checkout pages, recommendations for transactional pages
E-commerce content strategy
Blog/buying guides opportunities, informational vs transactional content strategy
E-commerce competitive analysis (5 competitors)
Benchmarking of competitors’ product strategies, number of indexed products comparison, Rich Snippets strategies analysis
Support via email for 3 months
+ 2 follow-up points at 1 and 3 months
Deliverables: detailed audit report*, prioritisation table, list of 80–120 keywords, action plan, list of technical issues (if >50 errors)
Duration: 8–10 days
“Standard” bilingual (English-French) SEO audit
Price: €2,800
INCLUDED:
Strategic audit of the EN site
- English SEO performance: Google.com rankings (10 main keywords), English organic traffic (if Google Analytics/Search Console data is provided), domain authority (DR/DA)
- EN content analysis: identification of the 10 best-performing pages (traffic, rankings), analysis of the structure and optimisation of these pages, identification of success factors
- EN keyword strategy: 30 main keywords for the EN site, types of targeted search intent, long-tail strategy
FR Keywords research
Identification of 50–80 strategic French keywords, analysis of research volumes for French vs English (opportunities/risks), differences in search intent between French and English
FR Competitive analysis
5 main French competitors, domain authority of French competitors, French content strategies observed, ranking for French target keywords
Audit of the French version (if available)
- Quick technical audit (indexing, tags, speed)
- Analysis of 10 French pages vs their English equivalents
- Identification of major issues: machine translations, duplicate content in English/French (incorrectly configured hreflang), lack of cultural/linguistic adaptation, non-existent French SEO optimisation
- If no French version exists: recommendations for the structure of the future French site, recommended architecture (URL structure: /fr/ vs .fr), phased roll-out strategy
EN>FR adaptation recommendations
- 10 priority English-language pieces of content to be adapted into French: selected based on English-language performance and French-language potential, adaptation brief (not a simple translation), necessary adjustments (cultural, linguistic, SEO)
- 10 specific French-language pieces of content to be created: opportunities specific to the French market, topics searched for in French, formats preferred by the French audience
FR Deployment/optimisation roadmap
Technical configuration (hreflang, URL structure), adaptation of 5 priority pages and SEO optimisation, adaptation of 10 additional pages, creation of 5 specific French-language content pieces, start of French-language link building, adaptation of 15 final pages, creation of 5 additional French-language content pieces, ongoing optimisation
Support via email for 1 month after delivery
+ 1 follow-up point (available in English)
Deliverables: detailed audit report*, French keyword file, content recommendations, 6-month roadmap
Duration: 1–2 weeks
“Premium” bilingual (English-French) SEO audit
Price: €3,900
INCLUDED:
The full Standard bilingual audit +
Full EN technical audit
Full crawl of the English-language site (up to 500 pages), analysis of the EN site’s architecture and internal linking structure, audit of the EN site’s backlink profile (opportunities for the FR site)
EN Competitive analysis
Benchmarking of 5 EN competitors, identification of best practices to be adapted for the French market
In-depth FR keywords research
Identification of 100–150 French keywords, segmentation by intent, prioritisation by opportunity (volume × difficulty), analysis of seasonality, identification of 20 French ‘Quick Wins’ (low competition, high volume)
In-depth audit of the French version
- Comprehensive technical audit
- Analysis of 20 French pages vs their English equivalents
- Audit of French backlink profile (quality, opportunities)
- Analysis of multilingual duplicate content
- If no French version exists: recommendations on overall architecture, technical strategy (.fr domain vs /fr/ vs subdomain), hreflang configuration, and an estimate of the resources required
Recommendations for EN>FR adaptations
20 priority EN contents to be adapted, 20 specific FR contents (blog posts, service/product pages, in-depth guides, case studies)
Link-building strategy
Identification of 15 French backlink opportunities, recommendations for acquiring French backlinks
12-month roadmap
Support via email for 3 months after delivery
+ 3 points de suivi (possible en anglais)
Deliverables: detailed audit report*, French keyword file, content recommendations, list of link building opportunities, 12-month roadmap
Duration: 2–3 weeks
(*) : Deliverables and approval: the deliverable of the SEO audit is the audit report containing recommendations. Payment of the balance upon receipt of the report constitutes acceptance of the work carried out. Any requests for changes must be made within 7 days of receipt. After this period, the audit is deemed to have been accepted without the possibility of subsequent dispute, in particular on the basis of SEO results not achieved following the implementation of the recommendations.
Optimisation of existing French content
Product sheets
Pack of 20 sheets: €900 (€45 per sheet)
Pack of 50 sheets: €1,900 (€38 per sheet)
Pack of 100 sheets: €3,200 (€32 per sheet)
INCLUDED:
Creating an optimisation template
Implementation across 2–3 pilot sheets
Application of the template to the forms
Titles and meta tags optimised, enhancement of descriptions (50–100 words per sheet), consistent Hn heading structure, image alt text
Deliverables: guidance document for internal replication
Duration: 8–10 days for 20 sheets
Category pages
Price per page:
- Low-technicity category: €120
- Complex/strategic category: €180
INCLUDED:
Page analysis
Current performance (rankings where available, traffic where analytics data is accessible), basic on-page audit, benchmark against the top 3 Google results
SEO optimisation
Rewriting of title and meta descriptions, Hn restructuring where necessary, addition or rewriting of 100–200 words of optimised content, suggestions for 3–5 relevant internal links, optimisation of image alt text
Deliverables: a document containing clear recommendations (before and after)
Duration: 1–2 days
Landing pages
Price per page:
- Low-technicity page: €200
- Complex/strategic page: €300
INCLUDED:
Page analysis
Current performance (ranking positions where available, traffic where Analytics access is available), on-page audit, benchmark against the top 3–5 competitors
SEO optimisation
Rewriting of title and meta description (2–3 versions), Hn restructuring where necessary, URL optimisation where relevant
Optimised content
Addition or rewriting of 300–500 words of persuasive content incorporating secondary keywords, FAQ section (3–5 questions) where relevant
Conversion optimisation
CTA placement and wording suggestions (2–3 calls to action), recommended reassurance elements
Image optimisation
Optimisation of alt text for 5–8 key images, recommendations for additional visuals
Internal linking
Suggestions for 5–8 relevant internal links (outbound and inbound), semantic cluster recommendations
Deliverables: before-and-after report with clear recommendations, working document with optimised content ready for implementation, summary Excel file (scores, checklist, keywords, backlinks)
Duration: 2–3 days
Commercial keywords research and strategy
“Standard” French keywords
Price: €700
INCLUDED:
Identification of 100–150 relevant keywords
Industry analysis and analysis of 3 to 5 competitors, generic keywords + long-tail keywords, monthly research volume, SEO difficulty, search intent (informational/commercial)
Segmentation by theme
Logical grouping, prioritisation by potential
Basic mapping on existing site
Mapping to existing pages, identification of missing pages to be created
Strategic recommendations
Top 10 quick wins, medium- to long-term opportunities, suggestions for content to create (list of topics, not detailed briefs)
Support via email for 7 days
Deliverables: presentation summary, keyword table, strategic report
Duration: 5–7 days
“Premium” French keywords
Price: €1,200
INCLUDED:
The full Standard French keywords +
Identification of 250–350 relevant keywords with enriched data
Average CPC (advertising value), seasonality (peak/off-peak months), trend, segmentation by funnel stage (discovery/consideration/purchase)
In-depth competitive analysis (5–8 competitors)
Gap analysis, opportunities for low-competition keywords, identification of their best pages
Advanced page mapping
Current optimisation score per page (0–100), top 3 actions per existing page
Comprehensive SEO architecture
Proposal for an optimised site map (where necessary), semantic cluster strategy (3–5 clusters), visual diagram of the recommended architecture, recommendations for internal linking by theme
12-month roadmap
12-month traffic forecast, actions to be implemented, prioritisation by effort vs impact, KPIs to monitor
Support via email for 30 days
Deliverables: keyword table, strategic report, visual architecture diagram, three follow-up points at one month, two months and four months
Duration: 10–12 days
Bilingual keywords EN-FR
Price: €1,800
INCLUDED:
EN Keywords analysis
100–120 keywords
FR Keywords research
Premium research equivalent (250–350 keywords)
Comparative analysis: French vs English
Differences in word count, semantic equivalents, mapping of French keywords to corresponding pages
Identification of pages to be translated/localised
Vs pages to be created specifically
Localisation recommendations
Necessary cultural adaptations
FR Potential traffic
ROI estimate
Deliverables: keyword table, strategic report, two follow-up points after one and two months
Duration: 10–12 days
SEO support packages rates
Monthly SEO support*
“Essential” SEO support
Price: €800 per month
Keyword tracking (30 main keywords)
Simple monthly report (gains/losses)
Basic technical monitoring
Google Search Console monitoring (if access is provided), alerts in the event of critical errors
Ad hoc support
2 hours of advice/support per month (email/video call), answers to SEO questions
Tactical recommendations
3–5 priority improvements to make during the month
1 report per month
By email or video call
Minimum commitment: 3 months
“Standard” SEO support
Price: €1,500 per month
The full Essential support +
Extended keyword tracking
60 keywords
In-depth performance monitoring
Monthly analysis of organic traffic (if GA4 access is available), basic SEO conversion tracking, monitoring of competitors’ rankings
Tactical optimisations
Optimisation of 2 pages per month (standard rate: €120 per page), suggestions for internal linking
Content recommendations
2–3 topic suggestions per month (no detailed brief)
Support
4 hours of advice/support per month
1 brief report per month + a detailed monthly report
By email or video call
Minimum commitment: 6 months
“Premium” SEO support
Price: €2,600 per month
The full Standard support +
Widened keyword tracking
200 to 500 keywords
Advanced performance monitoring
Weekly traffic analysis (in addition to monthly reporting), proactive issue detection
Advanced tactical optimisations
Optimisation of 4–5 pages per month, internal linking strategy (quarterly review)
Content recommendations
4–6 topic suggestions per month, feedback on content produced in-house (basic review)
Recommendations for link building
Monthly identification of link opportunities, suggestions for websites to contact
Extended support
8 hours of advice/support per month
2 brief reports per month + a full monthly report
By email or video call
Minimum commitment: 6 months
(*) : Support terms and conditions: monthly SEO support requires a minimum commitment of 3 months. Each month is invoiced separately for the consultancy work provided during that period. The support may be terminated by the client with one (1) month’s notice, but months already paid for are non-refundable, regardless of the SEO results. SEO results generally appear at least 3 to 6 months after the recommendations have been fully implemented.
FR SEO packages rates
Comprehensive SEO packages
Launch
Price: €2,200
INCLUDED:
- Comprehensive SEO Audit
- French keywords research
- Optimisation of 5 key pages
- Basic technical setup:
- Assistance with setting up Google Search Console + GA4
- Recommendations for installing/configuring an SEO plugin or equivalent
- Resolving the 10 critical errors identified in the audit
- Prioritised 6-month roadmap
Deliverables: audit report, list of keywords, optimised pages, roadmap
Follow-up: 1 brief point one month after optimisation
Duration: 1 month
Savings: €250
Optimisation
Price: €4,200
INCLUDED:
- Comprehensive SEO Audit
- French keywords research
- Optimisation of 10 key pages
- Pack of 20 product sheets
- “Launch” technical setup +: internal linking optimisation (suggestions)
- List of priority content topics (10 ideas)
- 1 month of “Standard” support
Deliverables: audit report, list of keywords, optimised pages and product sheets, list of content topics
Follow-up: 4 brief points over two months
Duration: 2 months
Savings: €900
Growth
Price: €7,500
INCLUDED:
- Comprehensive SEO Audit
- French keywords research
- Optimisation of 20 key pages
- Pack of 50 product sheets
- “Optimisation” technical setup
- Link-building recommendations:
- Analysis of current backlinks profile
- Identification of 15 link opportunities
- Suggestions for a link-building strategy
- List of 20 content topics
- 3 months of “Standard” support
Deliverables: audit report, list of keywords, optimised pages and product sheets, recommendations, content list
Follow-up: 8 brief points over six months
Duration: 6 months
Savings: €2,600
Bilingual EN-FR SEO packages rates
Comprehensive bilingual SEO packages
Which package should you choose?
Select “DISCOVERY” if:
- ❓ You’re not yet sure whether France is a relevant market for you business
- 💰 You have a limited budget during the testing phase
- 🔍 You want to understand the market first
- ⏱️ You are in the exploratory phase
Select “LAUNCH” if:
- ✅ You’re setting up your business in France
- 🚀 You need concrete action quickly
- 💪 Your in-house team can take over afterward
- 📊 You want to see results within 3–4 months
Choose “CONQUEST” if:
- 🎯 France is a strategic priority market for you
- 💎 A substantial marketing budget is available
- 🏆 Your objective is to become a market leader or major player in France
- 🤝 You need the support of an expert for six months
Discovery of the French market
Price: €3,500
INCLUDED:
Phase 1: French market analysis (1 month)
Analysis of your niche in France
Size of the French market, key French players, cultural and behavioural differences
Seasonal trends in searches in France
If relevant
Estimated revenue potential
Realistic range
French keywords research (20–30 opportunities)
Keyword research based on your English keywords, monthly research volumes, competition levels, and search intent
Prioritisation of keywords
Volume vs difficulty
Competitive analysis (3–5 French competitors)
Analysis of their SEO strategy, identified strengths and weaknesses, domain authority
Opportunities for differentiation
Basic SEO technical audit
Preparing your website for the French version (hreflang EN/FR recommendations, basic technical checks)
Technical checklist
10 key points
Phase 2: roadmap & support (2 months)
Detailed action plan
- Months 1–3: foundations (translations, technical aspects)
- Months 4–6: content and optimisation
- Months 7–9: link building and authority
- Months 10–12: acceleration and scaling
Realistic timeline
With key milestones
Estimated monthly budget required
Support via email for 3 months
Deliverables: analysis report (market research for France, competitive analysis, basic technical audit), keywords list, roadmap, traffic/revenue forecast (Excel file with projections)
Follow-up: 3 brief points (audit feedback + questions, progress update + adjustments, results + next steps)
Duration: 2–3 months
Launch on the French market
Price: €5,900
INCLUDED:
The full Discovery package +
5 strategic pages optimised in French
FR homepage, 2 main category/service pages, 2 key product/solution pages, adaptation of length (600–1,000 words per page as required), SEO optimisation (title, meta tags, Hn headings, keywords), cultural adaptation, integration of strategic French keywords
Technical FR SEO tips
Bilingual structure (hreflang), French optimised URLs, sitemap.xml for French version
Problem-solving
10 priority technical issues
Identification of 15 French backlink opportunities
High-quality French directories, sector-specific news sites/blogs, potential partners in France
Outreach email template
In French
Support via email for 3 months
Deliverables: Discovery package + optimised pages, list of backlinking opportunities, backlinking outreach template
Follow-up: 5 brief points (launch, audit feedback + questions, progress update + adjustments, results + next steps, final results)
Duration: 3–4 months
Conquest of the French market
Price: €10,500
INCLUDED:
The full Launch package +
Optimisation of 6 additional pages
Category, products, services pages…
Identification of 12–15 high-quality French backlinks
Guest posts on French blogs, mentions in news articles, strategic partnerships, White Hat strategy only, detailed reporting on every backlink acquired
Monthly monitoring and optimisation
Rankings for 30 French keywords, traffic analysis for France (monthly trends), ongoing optimisation (pages based on performance, new keyword opportunities identified, tactical recommendations), detailed monthly report
Development strategy
Mid-term (review of results + adjustments), at the end of the mission (comprehensive 6-month review, action plan for the following 12 months, recommendations)
Support via email for 5 months
Deliverables: Launch package + additional pages, backlink list, monthly reports, post-project action plan
Follow-up: 12 brief points (every 2 weeks, strategic and operational)
Duration: 5–6 months
Options and extras
Urgent need (implementation deadline < 2 weeks): 30% surcharge on all projects
Extended support: €200/month after the end of the project
Billing conditions
Payment upon invoice receipt for projects under €2,000
Deposit: 40% upon booking, 60% upon delivery for projects between €2,000 and €5,000
For projects over €5,000: 30% upon booking, 40% at the halfway point, 30% upon delivery
Payment of the balance constitutes confirmation of receipt and acceptance of the deliverables. Any requests for changes must be made within seven (7) days of receipt. After this period, the deliverables are deemed to have been accepted, and no subsequent disputes may be raised on the basis of SEO results.
Accepted payment methods: bank transfer, Wise transfer (for customers based in the United States), PayPal or credit card via PayPal.
Payment terms: 15 days maximum. Payments may be made in euros or in the customer’s currency. In the latter case, any bank charges associated with currency conversion will be borne entirely by the customer. The quote forming the basis of the order will include these charges in advance.
Quote valid: 30 days
Revision clause: if the scope changes during the project (+20% increase in workload), a price revision will be agreed with the client
About SEO results
My SEO consultancy services (audits, content optimisation, keyword research, support) include:
- Assessing the current state of your SEO
- Identifying opportunities and issues
- Providing you with actionable recommendations
- Supporting you with your SEO strategy
I provide you with: professional analysis, specific recommendations based on current best practice, practical action plans, and my expertise to improve your organic visibility.
I have no control over:
- The implementation of my recommendations: results depend on the quality and speed with which my recommendations are implemented.
- Google’s algorithms: these are constantly evolving (with several hundred updates a year).
- Your website’s history: a site that has been penalised in the past, a domain lacking authority, or a site that is technically very slow – all these factors limit the impact of my optimisations.
- Your competition: in some highly competitive niches, reaching the first page can take years and require a substantial budget. In others, results come more quickly.
- Technical aspects: your site’s speed, structure and hosting.
- Time: even with the best optimisations, Google needs time to recrawl your pages, re-evaluate your site and adjust your rankings. Allow at least 3 to 6 months to see the first real results.
I am committed to: the quality and relevance of my analyses, the accuracy of my recommendations, my availability throughout the project, and meeting deadlines.
I do not guarantee: specific rankings in search results, a precise volume of traffic, a specific number of conversions, or results within a given timeframe.
Services are invoiced for the consultancy and optimisation work carried out, regardless of any SEO results achieved subsequently. No refunds will be granted on the basis of unmet SEO performance targets.
Before we begin working together, please take a moment to read my General Terms of Business.
Do you have any questions about my SEO services? Please don’t hesitate to get in touch – I’d be delighted to help:
